Who’s making money from the wheelie bin cat story?

Just incaseyou think I have gone crazy and you haven’t yet heard of this remarkable story, allow me to fill you in. A women was caught on CCTV outside a home in Coventry on 21st August 2010 petting a 4 year old cat name Lola and was then seen dumping the cat in a wheelie bin and closing the lid shut. The cat was stuck in the wheelie bin for 15 hours without food or water until her owners heard her whimpering and rescued her.

This footage below and the story itself caused outrage especially amongst animal lover across the UK and the story quickly spread worldwide with even US TV news stations showing coverage of the malicious and cowardly act.

Now I am not writing this post to talk about this horrible act but more to show you how anyone online can use a single piece of wanted and popular information to make money for themselves.

You see after doing some digging I soon saw that there were many people uploading clips of the malicious act to video sites like Youtube and Google Video and the hits some of these clips were getting were truly amazing. Infact the video above at the time of writing this post has already received an incredible 1,064,753 views!

You see when a new story is hot off the press or getting local/global interest then there will always be  people looking to get more information on the story, so they go to places like Google and do a search or to Youtube to watch the event, and this offers savvy marketers a wonderful chance to cash in on such a massive influx of traffic to these popular sites.

All it takes for a marketer to make money is to upload a video of the event to a site like Youtube and insert a few links to his own or affiliate products that are directly related to the event itself. In this example I noticed that many of these Youtube clips of the wheelie bin cat were also advertising products such as cat food and pet supplies. You see this dramatic influx of traffic will also include many targeted buyers who you can cash in on.

I am even sure if the RSPC had the online marketing knowledge of some of us Internet entrepreneurs then they could have uploaded a similar clip to Youtube and placed a direct link where visitors could donate to the RSPC to help save the lives of animals and I’m sure there would of been a ton of willing visitors who would have donated generously.

Not everyone will know how to market effectively online- but you might!

There were many others who uploaded the cat wheelie bin clip to Youtube just for the sake of sharing it with others with no intention or idea of how to use it for online marketing profits. So there would be absolutely nothing stopping a savvy affiliate or Internet marketer like yourself from contacting the video owner and offering to promote or place links to an affiliate offer on their clip with a 50/50 split of the profits between you and the video owner.

With videos bringing in close to a million viewers, the marketing opportunities are huge and this doesn’t end with the wheelie bin clip. Why not have a search around Youtube for some popular clips (we are talking around 100,000 views +) and see if you can contact a video clip owner in an attempt to offering a marketing deal to them. As an example – one idea is to look at magic trick clips, these often have high viewing figures and surprisingly hardly anyone is advertising major magic trick products on them?

I hope you enjoyed this post and if you have any comments on what I have written or indeed the wheelie bin cat story itself, please feel free to leave a comment and ill get back to you.

Take care,

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11 Responses to “Who’s making money from the wheelie bin cat story?”

  1. Hi Steve, your post really makes you think of what may be possible in this business. Very good points you bring to the table. Food for thought, thanks.

    Terry Conti
    Terry Conti recently posted..Some things you should know about Clickbank

  2. Reply From Steve

    Hi Terri,

    Your right, there are just so many different areas of online marketing where money can be made and this is just one idea, I shall be posting more and more money making techniques in the coming weeks. :)


  3. This is a very interesting point of view. Your blog is refreshing, but I wish one could find more content, though. I am looking forward to reading more from you. Keep up the good work. thanks.

  4. Everyone has their favourite way of using the web. Many people search to find what we want, click in to a particular web site, read what’s available and click out. That is not always a bad thing because it’s efficient. We learn how to tune out things we do not need and go directly for what’s essential.

  5. Its good to see you make postings on this topic, I have to book mark this website. Keep up the good work.

  6. Poor little cat. I promise myself not to react since the main reason why I’m here is because of the new probable business we might have, but I can’t help not to pity the helpless cat. I wonder how this woman decided to do that act. The cat doesn’t even hurt her to let her hurt the cat in return. Good thing the cat was rescued. Now I understand, bad publicity is still publicity, and it even turn to be a means of income to some.

  7. Hi Steve,

    What an excellent and insightful read you have here. It’s a good description of many possibilities the blogger can encounter in onine business. It good to read a post that teaches and suggest the right thing to do as well. I believe this is the kind of information that every person must put into consideration. Thanks for bringing this discussion into life.

  8. Hi Steve,

    Definite food for thought!!

    It is amazing once we have a little knowledge on where we can see opportunities.

    I was horrified when I saw that video on our news, and yet she tried to say it was a joke!! Yeah right! I think she was just having a really bad day, she was in a really bad mood and doesn’t like animals!

    Hope all is great.


    Jacinta :D
    Jacinta Dean recently posted..Special Guest Post- Thu Nguyen – The 100 Blog Comments Gems

  9. Hi Steve,
    I saw the original news bulletin about this incident and I was appauled, but I was also glad that this woman was brought to shame for her cruel act and also that the cat came to no harm in the end. I was amazed to read that this article had gone around the world in a viral way, but it just goes to show how powerful the internet can be and we all need to harness that power when advertising our own products. Thank you for sharing your interesting post and I’ll pop back to see what you are writing about next.
    Sue Schlaiffer recently posted..How Important Is A List

  10. Reply From Sue

    Hi Sue,

    It was indeed a horrific act but luckily she has been brought to justice and it really is amazing the opportunites that await online from even the most appauling news. I look forward to seeing you back here soon :)


  11. Reply From Steve

    Hi Jacinta,

    It really was amazing that news from such a sleepy town in Britain could spread so quickly across the world and receive such interest as well as over a million hits on YouTube. It just goes to show the power of the media and the Internet! The possiblites online now are truly amazing and if montized in the right way, anyone can make money out of a ”hot off the press” story!

    Thanks for stopping by Jacinta and Ill be over to see you soon!

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