Cast yourself back to the very first magic trick you ever saw. At the end, when the magician revels the trick and you were left feeling this awe of "how did they do that?! ...that was amazing!" - this is what I strive for when building digital solutions. Part of the often mysterious and seamless integration where it "magically just works", is actually built upon hours of good thorough engineering. There is no silver bullet with technology and I strongly believe it is important to understand the underlying buisness and production drivers before embarking on any digital project. Just in the same way, a rabbit and a hat doesn't make you a magician.